1. Introduction
EllaiT is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store, share and protect your personal information when you use the Ella iT Customer App and the Ella iT Business App.
By creating an account or using our services, you acknowledge that you have read and understood this Privacy Policy.
2. Who We Are
Ella iT is a business discovery and booking platform that connects customers with businesses.
The Customer App enables users to:
- Discover businesses.
- Search for products and services.
- View business information.
- Book appointments and services.
- Save favourite businesses.
- Leave ratings and reviews.
- Contact businesses through the platform.
The Business App enables businesses to:
- Create and manage business listings.
- Receive and manage bookings.
- Promote their business through paid advertising.
- Subscribe to premium platform features.
- Respond to customer enquiries.
- Access business insights and analytics.
3. Information We Collect
Customer Information
We may collect:
- Full name
- Email address
- Mobile phone number
- Profile photograph (optional)
- Date of birth (optional)
- Gender (optional)
- Preferred language
- Profile preferences
Account Information
- Username
- Encrypted password
- Login history
- Device identifiers
- Account settings
Customer Activity
We may collect:
- Search history
- Businesses viewed
- Favourite businesses
- Booking history
- Reviews and ratings
- Messages exchanged with businesses
- App usage information
Business Information
Business users may provide:
- Business name
- Owner or authorised representative details
- Business address
- Contact details
- Business registration information (where applicable)
- Tax information (where required)
- Business category
- Business description
- Opening hours
- Services offered
- Staff information (where applicable)
- Photos and videos
- Subscription information
- Advertising campaign information
Business Analytics
We may collect:
- Listing views
- Customer enquiries
- Booking statistics
- Advertisement performance
- Customer engagement metrics
- Platform usage statistics
Device Information
We may automatically collect:
- Device type
- Device model
- Operating system
- App version
- IP address
- Browser information (where applicable)
- Crash reports
- Diagnostic information
Location Information
With your permission, we may collect:
- Precise GPS location
- Approximate location
Location data is used to:
- Show nearby businesses
- Improve search results
- Recommend relevant businesses
- Enable map and navigation features
You may disable location access at any time through your device settings.
4. How We Use Your Information
We use your information to:
- Create and manage your account.
- Verify your identity.
- Provide our services.
- Display business listings.
- Process and manage bookings.
- Manage business subscriptions.
- Deliver advertising services.
- Improve search results.
- Personalise recommendations.
- Respond to customer support requests.
- Improve platform performance.
- Detect fraud, abuse and unauthorised activity.
- Protect the security of our users.
- Comply with legal and regulatory obligations.
5. AI Features
Ella iT uses Artificial Intelligence (AI) to improve the experience for both businesses and customers.
Business AI Features
AI may assist businesses by:
- Writing and improving business descriptions.
- Enhancing listing content.
- Improving uploaded images.
- Suggesting marketing content.
- Correcting grammar and spelling.
- Providing AI-powered customer support assistance.
Customer AI Features
AI may assist customers by:
- Voice-assisted search.
- Natural language search.
- Multilingual search, including Amharic and other supported languages.
- Personalised business recommendations.
- AI-powered customer support.
AI-generated content is intended to assist users and should be reviewed before publication or reliance.
6. Reviews and User Content
Customers may submit:
- Ratings
- Reviews
- Comments
- Photos (where supported)
Businesses may publish:
- Business information
- Service descriptions
- Images
- Videos
- Promotions
- Announcements
Information submitted for public listings may be visible to other users.
Users remain responsible for the content they publish.
7. Communications
We may send you:
- Booking confirmations
- Booking reminders
- Account verification messages
- Password reset notifications
- Security alerts
- Important service announcements
- Subscription notifications
- Marketing communications where you have provided your consent
You may unsubscribe from marketing communications at any time.
10. Data Security
We use industry-standard security measures to protect your information, including:
- Encryption during transmission.
- Encryption of stored data where appropriate.
- Secure authentication.
- Role-based access controls.
- Security monitoring.
- Audit logging.
- Secure cloud infrastructure.
Although we take reasonable steps to protect your information, no electronic system can be completely secure.
11. Data Retention
We retain personal information only for as long as necessary to:
- Provide our services.
- Maintain business records.
- Meet legal obligations.
- Resolve disputes.
- Enforce our agreements.
- Prevent fraud and abuse.
When information is no longer required, it will be securely deleted or anonymised where appropriate.
12. Your Rights
Depending on your location and applicable law, you may have the right to:
- Access your personal information.
- Correct inaccurate information.
- Delete your account.
- Request deletion of personal information.
- Restrict processing.
- Object to certain processing activities.
- Request a copy of your personal information.
- Withdraw consent where processing is based on consent.
Requests may be submitted through the application or by contacting us.
13. Children's Privacy
Ella iT is not intended for children below the minimum legal age required to create an account in the countries where we operate.
We do not knowingly collect personal information from children without appropriate legal authorisation.
If we become aware that such information has been collected unintentionally, we will take reasonable steps to delete it.
14. Third-Party Services
The Ella iT platform may contain links to third-party websites or services.
These services operate independently and have their own privacy policies.
Ella iT is not responsible for the privacy practices or content of third-party services.
15. International Data Transfers
Your information may be stored or processed in countries outside your country of residence.
Where international transfers occur, we will implement appropriate safeguards to protect your personal information in accordance with applicable data protection laws.
16. Account Deletion
You may request deletion of your Ella iT account at any time through the application or by contacting our support team.
Following deletion, some information may be retained where required by law or where necessary for legitimate business purposes, including fraud prevention, dispute resolution and regulatory compliance.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Where significant changes are made, we will notify users through the application, email or other appropriate communication methods before the updated policy becomes effective.
The latest version will always be available within the Ella iT applications.
18. Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact us.
Ella iT
ellait.ellatech.co.uk